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Don’t Pitch to Sell!
When your objective during a conference (or webinar) presentation is to market your product or service then a key strategy to employ is ….to NOT market your product or service. A great post to review...
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Event Marketing is a Six-to-Twelve Month Lead Generation Program
Arguably the most under-utilized marketing tactic in professional services is around conferences and events. If you help lead marketing efforts at your organization and you are reading this sentence...
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The Untapped Power of Web 2.0
Marketing is about building and growing relationships. Social media serves as an attractive avenue to accomplish important marketing objectives. If leveraged properly, a company can improve their...
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Producing a Free Webinar – Looking to Speak with Owners of Small Businesses
I am looking for input from small business owners and marketers. I am producing a webinar and panel tentatively titled “Lead Generation for Small Business: Tactics to Drive an Inbound Marketing...
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Update on Webinar: Lead Generation for Small Business
Thank you for all your input! The Webinar and Panel is entitled: Lead Generation for Small Business: Tactics to Drive an Inbound Marketing Strategy February 11, 2009 at 8 PM EST (sixty minutes in...
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Small Business Case Studies – Leveraging Twitter!
Over the past year, more and more businesses of all shapes and sizes, are investing time to explore what all the hype is behind “Twitter.” What many have discovered is that this microblogging...
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Follow-up to Utilizing Facebook for Small Business Lead Generation” held...
The Marketing Studio hosted a webinar and expert panel entitled “Utilizing Facebook for Small Business Lead Generation” on Thursday, April 23, 2009 at 12 PM ET. A sincere thank you to our...
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Keep it Simple
Confucius said “Life is really simple, but we insist on making it complicated.” This rings so true in marketing. The companies who “dumb it down” are the ones who rise to the top and stay there … see...
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Four Ideas to Produce Valuable Content
Marketing is as much about engaging in productive conversations with your customer base as it is about targeting and messaging. How do you begin these conversations? Whether it is through social...
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Not Another Webinar! Five Critical Things to Consider for Your Virtual Event
So how many invitations do you receive a day to attend yet ANOTHER free webinar? Recently I conducted an “audit” of my inbox and during the week of November 15-19 I was invited to 12 different...
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